Apps like TikTok and Whatnot allow small-business owners to peddle their wares in real time—and make real profits.

If you follow any resellers or secondhand enthusiasts, you may have started hearing more and more people mentioning the “Whatnot App” lately. “Going live soon on Whatnot,” users might warn. Some ...

The start-up is among the biggest names in a fast-growing part of e-commerce that is effectively a kind of QVC for the TikTok era. By Michael J. de la Merced For a growing number of online shoppers, ...

Livestream shopping platform Whatnot raised $265 million at a nearly $5 billion valuation in a round led by Greycroft, DST Global and Avra. Whatnot, a competitor to TikTok Shop, is an online ...

Grant Lafontaine and Logan Head cofounded Whatnot in late 2019 primarily as an online marketplace where people could buy and sell Funko Pops, popular collectibles. But the two friends expanded the ...