Wisconsin direct traveler spending was $16.2 billion in 2024, up 3.5% from 2023. The tourism industry's 2024 total economic impact was $25.819 billion. That includes indirect and induced spending.

Winter in Wisconsin can feel like it lasts forever. If you’re getting a bit stir-crazy, might we suggest a spa-like getaway ...

Zoom into warm memories during a trip to a Wisconsin ski hill. Wisconsin is tied for the third-most ski areas in the country, offering slopes ...

Make memories this winter break by planning a family-friendly Wisconsin getaway. Discover destinations and seasonal activities that’ll wow both kids and ...

MADISON (WLUK) -- Looking for a unique way to explore the fall colors? Travel Wisconsin has made improvements this season to make it easier for travelers to plan fall getaways with the changing colors ...

MADISON (WKOW) -- 2023 was another record-breaking year for Wisconsin tourism. According to 2023 economic impact data, the tourism industry generated $25 billion in total economic impact, surpassing ...

MADISON, Wis. - Travel Wisconsin launched its 2022 summer campaign, "Here’s to Those Who Wisconsin" on Monday. The new campaign highlights Wisconsin’s spirited and celebratory nature, encouraging ...

Wisconsin Legislative Fiscal bureau summary of the state Department of Tourism’s 2023-25 budget shows a table that puts the 2023-25 change at 97.8%. State Sen. Rob Cowles, R-Green Bay rounded the 97.8 ...

MADISON, Wis. - Gov. Tony Evers on Thursday, Sept. 2 announced he is appointing Anne Sayers to serve as secretary of the Wisconsin Department of Tourism. Secretary-designee Sayers has been leading the ...

Trace Wisconsin’s waterways with French voyageurs and early trade routes. Host Doris Platt and guest David McNamara trace how canoes, keelboats and steamships opened Wisconsin to trade and settlement.