The YPA is calling the site the National Yellow Pages Consumer Choice & Opt-Out Site, because it allows you to opt out of all books or choose to receive selected books. I clicked through through the ...

Before the Internet, if a person needed to obtain a phone number or address for a person or business, he grabbed the phone book and searched for the information. Back then, "Googling" consisted of ...

Seattle unveiled its new yellow pages opt-out registry Thursday, months after it became the first city in the country to require phone book companies to honor requests of people who no longer want the ...

Alas, the poor phone book. Once, it was the cornerstone of American connection, an indispensable resource people relied on to find pizza shops, plumbers, and the number of the cute girl in math class.