U.S. stocks edged back from their record levels on Friday in a quiet finish to another winning week. The S&P 500 slipped 0.3% from the all-time high it set the day before, as it closed its fourth winning week in the last five.

Wall Street is not too hot on the stock due to Roku's history of weak profitability. The company needs to prove it can profitably benefit from growth in digital advertising, but that is the outlook management is offering for 2026. Assuming the company succeeds in improving margins, the stock should move higher over the next 18 months or so.

U.S. stocks are edging back from record levels on Friday, led by drops for technology companies, but Wall Street is still heading toward the finish of another winning week. The S&P 500 slipped 0.2% from the all-time high it set the day before,