Arriving in the jet age as a tool for Pan Am pilots, the GMT-Master II evolved into Rolex’s smartest travel watch: ...

If you thought Rolex was conservative, think again. With this year’s releases, unveiled at Watches & Wonders Geneva, the brand resoundingly rebuffed its reserved reputation. It introduced major new ...

Why did this creator spend nearly $20,000 on a Rolex—and does he regret it? In this personal breakdown, Griffin reflects on his year-long journey to owning a 41mm Rolex Datejust in two-tone rose gold.

Most collectors are losing their minds over the new Rolex Submariner, but the real fun in Rolex’s new 2020 lineup lies in the new Oyster Perpetual collection, now available in a rainbow of cheerful ...

Rolex’s founder, Hans Wilsdorf, was onto something when he made his company logo a crown – it has remained the king of watch brands for more than a century. Its enormous brand equity is partly because ...

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