Tracee Ellis Ross is steering Pattern Beauty into its next growth phase, expanding beyond haircare into body care and reinforcing its leadership in textured hair products. The brand, now co-led with ...

Tracee Ellis Ross followed her own rulebook to get Pattern Beauty in the hands of consumers. Her haircare brand, which caters ...

Tracee Ellis Ross didn't build Pattern Beauty by accident. The actress-turned-founder on the strategic decisions behind her ...

However, after several years without success, she connected with Ulta’s then-CEO Mary Dillon and senior vice president of ...

PATTERN Beauty by Tracee Ellis Ross keeps curls in mind. But how does their latest hot styling tool shape up? Actress, producer and director Tracee Ellis Ross is a trendsetter in many ways, and one ...

NEW YORK--(BUSINESS WIRE)--Today, Macy’s launches PATTERN Beauty with the brand’s extensive assortment of washes, treatments, styling tools and more. As the brand’s first-ever department store partner ...

Influencer marketing is yet another area getting a reboot in today’s experience economy. While we have seen the rise of influencers over the past decade, the influencer 3.0 movement has begun its ...

Pattern Beauty is prioritizing brand awareness after six years of "tremendous growth," co-chief executive officer Christiane Pendarvis said, while targeting longer-term global expansion following its ...

Tracee Ellis Ross once told VIBE that the “ship had sailed” on a Girlfriends reboot — but she just gave fans the next best thing: a full-circle reunion in the form of her first-ever Pattern Beauty ...

Tracee Ellis Ross invited her former co-stars to star in her commercial for haircare line, Pattern Beauty. Tracee Ellis Ross brought her Girlfriends castmates back to the small screen for her Pattern ...

Don’t get me wrong — I love my curls. But styling and keeping them healthy is no easy feat. Products are expensive, washdays take long, and they require way too many trips to the salon. While I love ...

Tracee Ellis Ross introduces Pattern Body, a new category for the beauty brand she launched in 2019 with hair goods. “Honestly, I started thinking about body at the beginning of the birth of Pattern,” ...