In 2010, Pepsi made a big change in its US marketing strategy. Instead of spending millions on Super Bowl TV, they created a program called the Pepsi Refresh Project: a monthly contest awarding ...

In 2010, Pepsi decided to forgo advertising in the Super Bowl and instead take its $20 million budget and give it away—literally—through its newly launched Pepsi Refresh Project. Through the project, ...

A group of University of Minnesota students plan to open a business in Brooklyn Park, Minn., that will benefit local teens. The students are working to open The A-List, a snack and apparel shop that ...

In late 2010, PepsiCo announced a number of changes for 2011 to its crowd-sourced community donations program, the Pepsi Refresh Project. Among these: Offering twice as many grants but putting more ...

Purchase, N.Y., February 5, 2010 - The votes are in and more than 500,000 fans have spoken - Drew Brees is the winner of a $100,000 Pepsi Refresh grant that will help New Orleans-based Hope Lodge ...

Britney's belly didn't make it to the Big Game, but because she didn't, down in Hattiesburg, Miss., Homes of Hope for Children, Inc. is building a safe haven for kids. Michael J. Fox didn't star in a ...

COLUMBIA - Voting ends Tuesday night to support Ella's Hope, a foundation started by Columbia native, Hope McPheeters. Ella's Hope, which works to raise awareness and funding in support of the early ...

NEW YORK — Pepsi is expanding its popular Refresh Project charitable program to help communities affected by the oil spill in the Gulf of Mexico. The soft drink and snack maker said Thursday it will ...

COLUMBIA — Hope McPheeters, who applied for a grant from the Pepsi Refresh Project in June, has entered the Top 10 list in the health category and will receive $25,000 if she retains her rank until ...

Brian Kaspar, PhD, principal investigator in the Center for Gene Therapy at The Research Institute at Nationwide Children's Hospital, along with a team of Spinal Muscular Atrophy (SMA) researchers and ...

COLUMBIA - Votes for the Pepsi Refresh Project were down to the wire on Tuesday and Ella's Hope, one of the groups trying to win 25,000 dollars for a good cause, held twelfth place -- two spots away ...