How B2B marketing leaders prioritize under pressure, align with business outcomes, and make confident trade-offs that drive revenue.

In this week’s episode of the B2B Marketing Podcast, Kavita Singh spoke to Matt Hicks, Strategy Director, Lesniak Swann to describe the data trap that marketers often fall into when creating campaigns ...

To say it has been a challenging time for agencies would be an understatement. Between budget cuts and the pressure to deliver with limited resources, it has been a tough market. And when we started ...

The B2B Marketing Awards has been the gold standard in excellence in B2B marketing for two decades and is designed to recognize those campaigns, brands and agencies who have achieved the extraordinary ...

According to a new report by Google, just 40% of senior marketing decision-makers believe that their organisation has a clear marketing effectiveness goal, and just 20% agree on how to actually ...

As B2B marketers face rising pressure to prove impact and accelerate growth, go-to-market (GTM) strategy has become the cornerstone of commercial success. In our exclusive report, Unlocking B2B Growth ...

If you haven’t read our latest US Agencies Benchmarking Report, you’ll find a report robust of agency insights, from average gross income and rising stars in the industry to specialist agencies. And ...

Our 2025 US Agencies Benchmarking Report was jam-packed with insights. To conclude our blog series, we are breaking down the top specialism featured in the report: brand. Find out the top B2B brand ...

There are many reasons that self-reported attribution e.g. asking where did you hear about us, is making a comeback. Firstly, qualitative data overlaid with digital attribution enables you to see so ...

Experienced marketers know that your chances of converting a prospect to a customer at their first interaction with your brand are extremely low. There are exceptions to this, but they generally exist ...

Anyone who’s started work as a B2B marketer in the past 10 years might be surprised to learn that there was a time when it was not widely understood or recognised that emotion played a role in B2B.

In this week’s episode of the B2B Marketing Podcast in association with Brands2Life, Kavita Singh, Head of Growth Solutions Content spoke with Tim Corcoran, Managing Director, Marketing & Creative ...