Tech giant Google is stepping into the world of Hollywood with a new and exciting venture. According to a recent report by Business Insider, Google has quietly launched a new film and TV production initiative called "100 Zeros".

Alphabet's Google has launched a new film and TV production initiative called "100 Zeros" to focus on identifying projects that the tech giant can help fund or produce, Business Insider reported on Monday.

Besides the obvious opportunity for product placement, the larger goal of the initiative is to fund projects that have a positive view of technology, and to get the creative industry interested in using Google's products.