Google lets U.S. merchants offer product subscriptions in Shopping ads, creating new recurring revenue and customer loyalty ...

Selin Song, Google's president of customer solutions, shares how SMBs are using Ai for advertising to compete and unlock new ...

Google is piloting a Labs section inside the Google Ads platform, giving advertisers a centralized place to access early-stage experiments and tools. Why we care. Instead of quietly testing features ...

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. Google's automated Performance Max campaigns now show detailed ...

Paramount Skydance aims to battle Amazon and Google for digital ad dollars, but must first navigate a tricky issue among ...

Google is willing to share more data with publishers to remedy a court’s finding that the Alphabet Inc. unit illegally monopolized some advertising technology, a senior executive said. Testifying at a ...

Google Ads has announced several new features, including segmentation in asset reporting and enhancements to channel performance reporting. Google told me that this continues to provide advertisers ...

Economists are famous for hedging their bets. Ask an economist a question, and they’ll usually respond with, “Well, it depends.” And when it comes to potential remedies in the Google ad tech antitrust ...

Amazon is set to close all its Amazon Fresh stores in the UK after the online retailer struggled to sell the British public on its till-free shopping experience. Launched in 2021, Amazon Fresh was ...

Posts from this topic will be added to your daily email digest and your homepage feed. As long as Google still has the means and incentives to accrue dominance, the DOJ argues, it will likely do so ...

Google Pixel’s latest ad campaign, ‘Vanilla,’ follows people in their everyday lives, but instead of holding up their smartphones, viewers are met with a sea of identical ice-cream cones. The hero ...

The MCP Server for Google Ads is now publicly available on GitHub, Google announced. This marks a major milestone in bringing AI agents closer to real-world marketing workflows. How it works. The ...