The occasion inspires brand campaigns featuring pranks, offers and fake product launches to grab people’s attention ...

This year, several brands in India executed pranks that were not only entertaining but also left a lasting impact.

The campaign by Pixelfox reimagined silence as a category in itself, introducing futuristic, tech-powered solutions with ...

While many brands have successfully leveraged April Fools’ Day for marketing, some pranks have misfired, leading to public relations challenges.

The first day in April, also known as April Fools’ Day for fans of pranks and hoaxes, is historically triggering for people with trust issues, even more so in the current climate, where misinformation ...

Over the years, the ‘fool’ in April Fool’s Day has diminished as consumers become more critical and clued-in, reducing the ...

Although the idea of a Tiffany-branded digital currency was an elaborate April Fool's prank, the company produced 499 limited-edition 18-karat gold coins that sold for $9,999 each. Each coin was ...

Why would a brand put itself out there on April Fools' Day? Well, it can pay off ... "By incorporating humor and cheekiness into our marketing, we can create memorable campaigns that stand out in a ...

While the campaign is a prank with its release timed with April 1, mPokket emphasises the importance of responsible financial habits and planning. Hyphen unveils Mango lip balm innovation In an ...