The average email open rate is 25 percent, which means that email marketing is an effective and convenient way to reach potential and current customers. However, in order to be successful with email ...

An email list is a convenient way to reach customers who prefer more personal contact with companies, but marketers should be wary of the decline in quality of their list as time goes on. Changing ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

Mailing lists are a powerful way to communicate with existing customers and to acquire new ones. Traditional direct response mailing lists are sent via postal mail, but more and more of these lists ...

For close to half a decade, entertainment executives and copyright-averse college students have debated the future of technology side by side on the "Pho" e-mail list. Now that forum is under siege.