Discover an easy everyday makeup routine perfect for both day and night! Watch as our host, with long, dark, wavy hair, ...

In this video I walk you through my favorite easy method for creating a sharp winged liner. I start by choosing a liner style ...

In the video, comedian Suzanne Lambert shared a parody of applying a similar style of makeup that she said she's spotted on ...

Urban Decay has revived the cult Naked Eyeshadow Palette from 2016 with a new vegan formula – and beauty fans are rushing to ...

Urban Decay has brought back its iconic Naked eyeshadow palette for the last time ever, and beauty lovers have been racing to ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our ...

Then she fell into four back-to-back relationships, with the final boyfriend proving to be deeply toxic and a narcissist. But ...

When people who benefit most from today’s influencer economy pause to revisit that era, it reinforces the idea that this ...

Beauty does not always have to be serious, technical, or perfectly optimized. Some of the most effective beauty habits are the ones that feel playful, personal, and a little indulgent. When beauty ...

Sydney Sweeney shared a video of herself scaling the Hollywood Sign to adorn the 45-foot letters in bras ahead of her lingerie brand Syrn's launch.

Based on the wildly successful South Korean webtoon by Yaongyi, True Beauty explores the power and pressure of makeup in a ...

Today, Generation Alpha is coming of age in a beauty landscape designed specifically for them. From kid-friendly formulations to fun packaging, beauty is more accessible than ever for teens and ...