The full dive VR will bring customer experience to the next level. And of course, it is a distinct competitive advantage for ...

Huawei has filed a patent in China for a new AR/VR glasses that comes with a detachable band that could later turn into a ...

The CEO’s vision suggests a future where Disney+ becomes more than a streaming service—it’s an interactive hub blending ...

Pillsbury is celebrating the 60th anniversary of its Doughboy mascot with an interactive experience powered by augmented reality (AR), according to a press release. Consumers can scan packages of ...

The Arkansas Department of Health quietly scrapped its weekly flu report this flu season in favor of updating data on an ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Pillsbury is celebrating the 60th anniversary of its ...

Weekly flu reports from the Arkansas Department of Health are no more as it has opted for an online dashboard to display its ...

Lag is one of the most irritating bugs in video gaming over the internet, but rather than let it stand in the way of potentially therapeutic virtual and augmented reality (VR and AR) games, a U-M team ...

U-M-led team to tackle latency for wheelchair-friendly AR/VR soccer matches and large-scale VR word puzzles for players fending off the progression of ...

The "Metaverse Interactive Experience Market in Saudi Arabia" report has been added to ResearchAndMarkets.com's offering.The global metaverse interactive experience market is expected to reach an ...

Attention will be a currency in 2026. Brands will compete to be noticed and to hold attention long enough to build memory, ...

In a global first, Ant International, has added iris authentication features to Alipay+ GlassPay, its AR glasses-embedded ...