Although McDonald's spends less on advertising than other brands, its advertising strategy has been more efficient than ...

This year’s recipients all embody what this award is about: community enrichment, selfless acts, and a longstanding ...

HBO Max, Pandora, Spotify, and more have been running recruitment ads from the Department of Homeland Security for months ...

Following its First National Advertising Conference, the FICC and the UACC held a meeting today at the CGEM headquarters in ...

Experts say regional ad spends have risen by 4-6 percentage points YoY with brands adopting regional strategies as a growth ...

Overview AI is redefining marketing by driving creativity, personalization, and data-driven decision-making.Generative AI ...

Comcast Corp's NBCUniversal on Thursday said it will give local U.S. advertisers access to buy more digital and streaming TV advertising inventory and introduce the ability to target those ads to ...

As AI embeds itself deeper into the infrastructure of modern advertising, it's changing how we think about developing and tailoring the message itself. Ad creative can be dynamic, testable, and just ...

Company’s Bold Pivot to AI-Powered Platform Transforms Viamedia Into a Next-Generation Ad-Tech Leader, Eliminating The Complexity Of Multi-Channel Campaigns ...

As an example, the nationwide launch of Verizon Wireless in the early 2000s made special provisions for localized advertising ...