Meghan Markle's rebrand was ruthlessly mocked on a podcast: "It was very white supremacist—was that why she changed it?" ...

Meghan Markle will launch her new lifestyle brand, As Ever, in the spring of 2025. She first announced it in 2024 as American Riviera Orchard.

Nearly a year on since Meghan Markle soft-launched her lifestyle brand, the Duchess of Sussex has renamed the company to As Ever and unveiled a new website. The announcement has been tied in with her ...

Eric Charbonneau/Archewell Foundation via Getty Images Royal fans, rejoice — Meghan Markle is gearing up to release her new ...

Meghan Markle’s new As Ever brand has effectively been banned from selling clothing because the name is too similar to a Chinese fast-fashion company of the same name.

Meghan Markle is set to broaden her lifestyle brand, As Ever, with a fresh range of products, marking another step in her ...

The Duchess of Sussex announced that she was rebranding her American Riviera Orchard brand as “As Ever” on Feb. 18.

The co-founder of the vintage clothing brand with the same name as Meghan Markle's as Ever has given new interview.

PR expert Mark Borkowski has suggested Meghan Markle's strategy has not been about demonstrating a clear plan, but the very ...

The Duchess of Sussex recently announced she was renaming her lifestyle brand to As Ever - but in the days that have followed ...

The Duchess of Sussex has tried to channel the likes of Martha Stewart for years. Can “With Love, Meghan” get her there?

Meghan Markle's new brand As Ever is sure to bury a New York clothing company of the same name in search engines, and they ...