People’s Union USA says the blackout comes in response to the fact that “corporations and banks only care about their bottom line.”

Customers across the United States are looking to send a message Friday to companies that have rolled back their DEI initiatives in the form of a 24-hour consumer boycott, also known as the “Feb. 28 Economic Blackout.

U.S. consumers are being encouraged to abstain from purchasing any non-essential goods today—on Feb. 28—as part of a 24-hour buying blackout that aims to showcase the economic power of everyday people.