The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Robert Pattinson's sci-fi epic Mickey 17 directed by Academy Award-winning writer/director Bong Joon Ho debuts on Max on ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

'Mickey 17', starring Robert Pattinson, is coming to HBO Max on May 23.