The Black Friday sales event is coming and nothing will stop it! So the only thing to do is get out ahead of it, track down all the discounts that are already popping up, and start saving immediately.

The holiday season is officially here, which means it's time to start thinking about gifts. But it's also the time when most things are actually on sale, so those purchases might not end up being too painful.

November is in full swing, which means Black Friday is right around the corner. But the days in which you had to wait for Black Friday proper to get good deals have long been behind us. The holiday shopping season is effectively the entire month of November now,

Black Friday is looming large on the horizon, promising big discounts on TVs, laptops, headphones, speakers, and just about everything else. It's the single best time of the year to shop, with deals on offer from all the leading retailers.

The WIRED team boasts decades of experience in product testing and a nose for sniffing out the best deals, backed by price tracking tools. For Black Friday, we cross-reference our buying guide recommendations with the latest sale prices to find the best early Black Friday deals on gadgets and gizmos worth owning.

You can count on Black Friday to deliver intense competition and widespread discounts that stand out from other times of the year. Here's what else to expect this shopping season.