The Super Bowl spot is just part of the media mix promoting the Chocolate Lava Big Cup. Reese’s introduced volcano imagery as ...

Instacart’s Super Bowl ad includes mascots such as the Old Spice guy, Chester Cheetah, Jolly Green Giant and Mountain Dew’s ...

Geico, one of the nation’s largest auto insurers, has launched a review to expand its creative agency roster, Ad Age has ...

The league is teaming up with over 150 creators—including several from outside the U.S.—to capture content surrounding the ...

Smoothie King hired Claudia Schaefer as chief marketing officer, bringing her back into the quick-service space after an ...

So, if not joy, then what else? A brand can be positive as long as it also has a reason to be, but other emotions can get us to engage. Confrontation, vulnerability, mockery, anxiety and brutal ...

Google is set to air 51 different commercials during the Super Bowl —50 regional spots in 50 states to promote small ...

Agency news to know this week including Alaska Air Group’s roster, Terri & Sandy’s anti-holding company take and more.

Super Bowl commercial likability, what DeepSeek means for marketers, macroeconomic news and data in a nutshell, and more.

A few highlights: CarGurus says, “When you’re ready to sell, CarGurus is a big help.” Italian actor/model Michele Morrone and British TV presenter Maya Jama help Dolce & Gabbana hype Devotion, a ...

Stagwell’s Assembly has named Jill Kelly its North America CEO, succeeding Valerie Davis, who left to pursue new opportunities, according to a statement from the agency.

Among today’s creative highlights, we have Super Bowl teasers for Bosch, Mountain Dew and Squarespace; Netflix’s big new global spot from Wieden+Kennedy and Megaforce; and Twix’s plan to have you ...