There was a lesser-known (but perhaps just as deserving) winner at the Academy Awards Sunday: T-Mobile.

Though the Healthy Skepticism ads don’t specifically call out compounded GLP-1s, Lilly said in a statement to MM+M that ...

Eugene Lee, McDonald’s international chief marketing officer (IDL), has announced his exit from the company after a 15-year ...

Interpublic’s two biggest markets, the US and the UK, had the biggest percentage drops in staff headcount during 2024 as the ...

Interpublic Group has sold R/GA to private equity firm Truelink Capital. After 23 years as part of IPG, the sale will return ...

Sojka recently worked with the brand and Khalifa on a music video advertisement, Clear the Air, that leaned into the ...

While traditional TV holds sentimental value, CTV offers advertisers precision, measurability, and creativity, says Xapads’ ...

They decided to appeal to that audience’s affinity for trolling and launched an Instagram account, @Churrobon, that would ...

Electronic Arts has shortlisted Group M and IPG Mediabrands in its media planning and buying review. Campaign understands ...

Mark Read has maintained “it’s tough out there for big, creative agencies” across the sector after the decline at WPP’s own ...

Salesforce and Google have expanded their strategic partnership to provide businesses with greater flexibility in building ...

Ad verification firm DoubleVerify (DV) is set to provide URL-level reporting to its advertising clients following mounting ...