Hotels.com is relaunching its brand and unveiling a new mascot in a bid to get its name “back out there.” Hotels.com is ...

As part of its wider brand platform to tackle gambling stigmas, GambleAware has unveiled an installation symbolising the ...

From company vision to defined mission statements, here is all the news, analysis and insight on embedding values into your brand’s DNA. As part of its wider brand platform to tackle gambling stigmas, ...

As part of its wider brand platform to tackle gambling stigmas, GambleAware has unveiled an installation symbolising the 85,000 children in Great Britain thought to be experiencing gambling harm.

Sainsbury’s claims to be making “really strong progress” against its “ambitious” growth plans, as the retailer looks to increase value perceptions through an investment in price matching and ...

Marketing recruitment intent is at its lowest level in four years, as economic worries hang heavy on businesses. Hiring plans “deteriorated” at the start of 2025, according to exclusive IPA Bellwether ...

Marketing recruitment has been difficult for at least two years, with redundancies and voluntary exits putting more marketers on the job market. It’s a topic Marketing Week has focused on, exploring ...

Writing an agency brief isn’t easy. Marketers need to clearly encapsulate everything relevant to their strategy, so the agency understands the ambition, vision and effectiveness goals. While brief ...

Some 35.5% of CMOs report a brief writing skills gap in their business, as do almost two-fifths of marketers in large organisations.