Under the terms of the agreement, Novartis will pay $925 million upfront and up to $2.15 billion, contingent upon achievement ...

Total headcount fell 1,000, as job reductions more than offset the acquisition of 2,000-strong Flywheel, and the agency group ...

Kaiser Permanente has been under the microscope for shortcomings in mental health care, even as it is held in high esteem on the medical side.

New DTC platforms like LillyDirect and PfizerForAll are triggering a paradigm shift in how pharma companies connect with patients.

Agencies told to restore public health websites; How Robert F. Kennedy Jr. could revive a dormant task force to scrutinize vaccine safety; CVS Health CEO under close eye from investors.

Novo Nordisk called out suppliers of compounded weight loss drugs following Hims & Hers’ controversial Super Bowl ad.

More than 60,000 people in the U.S. bleed to death every year from traumatic events like car crashes or gunshot wounds, or ...

As advertisers pay more for an ever-scarcer supply of ratings points, pharma’s ironclad devotion to TV could finally be in jeopardy ...

Public health practitioners warn such outbreaks will become more common because of scores of laws around the U.S. that ...

Patel will bring his considerable experience in point-of-care marketing to the chief growth officer role at Doceree.

It’s critical to understand what a digitally savvy HCP is in 2025 and what’s impeding pharma's communications with this ...

Mucinex knocked Vicks off the top spot for monthly TV ad impressions as pharma brands generated significant coverage from ...