News

Warner Bros. Discovery’s streaming service Max becomes HBO Max — again
HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...
Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap
The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...
Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
Warner Bros. Discovery did not respond to The Hollywood Reporter's request for comment on the Faber report. The only split ...
Warner Bros. rebrands Max— formerly HBO Max — back to HBO Max
Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame'
Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...
Warner Bros. Discovery CFO Explains Reasoning Behind Max Rebrand, Potential Company Split
Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...
Max Brand Reversal Driven By Warner’s Changing Ambitions, Direction
Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...