Interpublic Group of Cos. CEO Philippe Krakowsky announced a plan Wednesday to save $250 million through restructuring within ...

Innis Maggiore President Mark Vandegrift breaks down the top Super Bowl ads. Budweiser's Clydesdale ad was a misstep, he says.

With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed.

Super Bowl commercials from Pfizer, Doritos and Budweiser were chosen in iSpot consumer surveys for their likeability.

At a time when every fresh news alert seems to deliver a new seismic jolt about the world – the ads featured in this year's ...

A local business owner marvels at the rise of a global brand like Coca-Cola and thinks, “They’ve made it. They don’t need marketing anymore or even bother with social media.” But here’s the twist, ...

With the rise of digital marketing, social media platforms such as Facebook, WhatsApp, X and TikTok have become powerful ...

Longer-running ads are more effective, research shows, so invest more now in creative that can run and run, rather than ...

Brands can still reach millions of viewers without shelling out $8 million for a national ad. Regional ad buys have led to [… ...

Priest and nun print ad, 1991. (Oliviero Toscani/Benetton/CBC) However, he came to prominence in the 1980s as creative director for Benetton, the family-owned fashion chain based in northern Italy.

Dive into the vibrant world of e-commerce with our roundup of the 10 Best ... your creative and commercial reach without the usual selling constraints. Influencer Joe Robert emphasizes this point in ...