While many brands have successfully leveraged April Fools’ Day for marketing, some pranks have misfired, leading to public relations challenges.

This year's japes included a chocolate toothpaste and a wearable mattress. by Eszter Gurbicz ...

Why would a brand put itself out there on April Fools' Day? Well ... we can create memorable campaigns that stand out in a crowded marketplace." Back in 2020, Journelle teased men's lace lingerie ...

Why would a brand put itself out there on April Fools' Day? Well, it can pay off ... "By incorporating humor and cheekiness into our marketing, we can create memorable campaigns that stand out in a ...

Although the idea of a Tiffany-branded digital currency was an elaborate April Fool's prank, the company produced 499 limited-edition 18-karat gold coins that sold for $9,999 each. Each coin was ...

It’s proved so popular that brands are starting to put their own ... Earlier this year, Asda brought back its iconic Rollback ...

No matter how you feel about April Fools’ Day, it’s a holiday to keep your guard up and tune your BS sensors to high, because brands and media outlets alike are pulling fast o ...

These entertaining campaigns frequently become ... to play with their fans. For years, brands have been pulling pranks on their customers on April Fool's Day. Some fall for it, while others ...

While the campaign is a prank with its release timed with April 1, mPokket emphasises the importance of responsible financial habits and planning. Hyphen unveils Mango lip balm innovation In an ...