Chappell Roan is the new face of the popular brand, and it makes so much sense. The pop star’s glam is bold and graphic, ...

Frosty pink is wintery counterpart to summer’s beloved “strawberry makeup" going viral on BeautyTok right now.

Marvella Akiojano launched Marviano Cosmetics in 2024. Her first collection of smudge-proof lip liners sold out within hours.

For an easy stocking stuffer, check out e.l.f.’s Glow Reviver Melting Lip Balms, which come in a variety of colors for $9.

On TikTok, the practice of "scent-maxxing" — or layering fragrances as part of a full-on scent routine — has overtaken the idea of having one signature scent.

From glossy water tints to jelly lacquers, these are the TikTok-loved lip picks shoppers swear by — and every single one is ...

I spent hours literal hours a few weeks ago standing in the middle of Ulta with swatches climbing up my arm like a paint ...

Lip liner – a bona fide ’90s beauty hero – has had a major comeback in recent years. But before jumping on the bandwagon, it’s worth learning how to apply lip liner correctly. With the proper prep and ...

Everyone has their non-negotiables for what completes a makeup look. For some, it’s the eyebrows that make or break a final look; others wouldn’t dare spritz their setting spray without a top-up of ...

We love getting to have a nosey inside celebrities' handbags, and the latest to give us a glimpse at the everyday essentials that she always carries with her is Paris Fury. Speaking exclusively to OK!

Lipstick trends run on their own cycle for the “colour of the season,” and the top trending lipstick shades for this autumn and winter are all about bold expression. Runways and red carpets are ...