"Martha on the Mantel" swaps the popular Elf on the Shelf toy with a figurine of the TV host and cookbook author in a Christmas green and white getup.

ROCHESTER, N.Y. (AP) — My Little Pony finally made it to the winner's circle. After years as an also-ran, the pastel-colored ...

Mattel has pulled dolls from the upcoming movie "Wicked" from shelves after social media users noticed a glaring mistake on ...

The National Toy Hall of Fame, located inside The Strong National Museum of Play in Rochester was established in 1998. Meet ...

Fancy a Mattel “Wicked” doll? It might be too late for you to get one from store shelves ahead of the movie's release. The ...

Target, Walmart and Amazon had removed the line of “Wicked” dolls from their online storefronts as of midday Monday, as had ...

The American Girl doll, a beloved icon in the toy industry, has been capturing the hearts of children and collectors alike ...

Mattel has apologized for the “unfortunate error” on the packaging of its dolls inspired by the movie “Wicked” that directed ...

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly links toy buyers to a pornographic website. The error gained attention on ...

Toy Hall of Fame welcomes 2 massively popular toys from the 80s - highlighting their enduring legacy and impact.