General Mills is buying its fifth pet food business. Here’s why it could fetch more growth.
From an estimated $150 billion of spending in 2024, the category is expected to mushroom up to roughly $200 billion by 2030, according to estimates from Bloomberg Intelligence.
General Mills Acquires Whitebridge Pet Food for $1.45 Billion
General Mills Inc., known for cereal brands such as Cheerios, made its fifth acquisition in the pet food sector since 2018 by buying the North American unit of Whitebridge Pet Brands in a deal valued at $1.
General Mills to spend $1.4B to buy more pet food brands
General Mills is spending $1.45 billion to add more pet food to its portfolio, the Golden Valley-based company announced Thursday. The maker of Blue Buffalo inked a deal with the Belgian owner of Whitebridge Pet Brands to acquire Tiki Pets,
General Mills makes another blockbuster pet play with $1.45B deal for Whitebridge's brands
The acquired business includes the Tiki Pets and Cloud Star portfolio of brands, which collectively make up $24 billion in retail sales within the broader $52 billion U.S. pet food category. The company thinks the acquisition will help advance its ...
General Mills to acquire Whitebridge Pet Brands for $1.45 billion
General Mills said on Thursday it has entered into a definitive agreement to acquire Whitebridge Pet Brands' North American premium cat feeding and pet treating business in a transaction valued at $1.
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