Audi is launching a new sub-brand that does away with its iconic four-ring logo in a strategy to conquer new markets.
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In order to combat slowing sales, German automotive giant Audi has formed a sister brand that will be tailored for and built ...
The new EV series will be tailored for the Chinese market, utilising local suppliers and technologies to tap into a growing customer base.
“Deals of Desire” will run on TV, TikTok, YouTube and out-of-home and follows similar efforts from the retailer that bridge content and commerce.
Audi has launched AUDI E sub-brand in China, dropping four-ring logo to offer premium, tech-focused EVs tailored to China's automotive market.