Toy sales have fallen for a third year in a row as family budgets are squeezed - but adults are buying childhood favourites ...

ROCHESTER, N.Y. (AP) — My Little Pony finally made it to the winner's circle. After years as an also-ran, the pastel-colored ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

In that sense, there is nothing out of the ordinary about what Sarah Baker's 2-year-old son EJ has been up to. It all started ...

Elizabeth Werner joins Lady T to share the latest toy industry trends of the season and make sure you are well-prepared.

Mattel issues an apology for a misprint on 'Wicked' dolls packaging, which mistakenly linked to a porn site instead of the ...

The Strong National Museum of Play has announced the 2024 inductees into the Toy Hall of Fame. Transformers, My Little Pony ...

The Strong National Museum of Play, the home of the National Toy Hall of Fame, has chosen three new toys to enter its halls: ...

The National Toy Hall of Fame, located inside The Strong National Museum of Play in Rochester was established in 1998. Meet ...

Breathing and weighted teddies are making waves on social media, becoming the latest and trendiest solutions for tackling ...

The error was flagged by concerned parents and social media users on X, who noted that instead of leading to details about ...

ROCHESTER, N.Y. (AP) — My Little Pony finally made it to the winner’s circle. After years as an also-ran, the pastel-colored ponies were enshrined in the National Toy Hall of Fame on Tuesday, along ...