Two major media companies, Netflix and YouTube, announced plans this week to utilize new ad formats to keep users engaged, ...

YouTube has introduced a controversial new ad feature that uses AI to place ads at special moments, raising concerns about ...

Announced during YouTube's annual Brandcast event in New York, the feature is currently in a pilot phase and is expected to ...

YouTube introduces “Peak Points,” an AI-driven ad format that inserts ads after emotionally charged moments in videos, aiming ...

YouTube has introduced Peak Points, an AI tool that identifies high-engagement moments in videos for targeted ad placements.

Netflix is bringing generative AI to ads, launching context-aware mid-roll and pause formats for its 94 million ad-tier users ...

Alibaba, Tencent and JD.com reported earnings this week that reflected improving Chinese consumer spending, and the growing ...

Alphabet’s Gemini, its flagship large language model, has become central to its AI strategy. According to management’s recent earnings call, AI Overviews, its integration of generative AI into Google ...

AI meets hyper-exact ad placement in YouTube's latest pitch to advertisers. YouTube has announced a new ad placement scheme based on AI assessment of something called Peak Points -- the moments in ...

YouTube’s AI-powered Peak Points feature will place ads in a video at a time frame when the viewers are most engaged.

With the help of artificial intelligence, YouTube advertisers can identify moments within videos when viewers are most ...

Ads on YouTube are going to be a lot more annoying than they are already. The company is using Gemini AI to find the peak moments of any given video, and place ads there.