Some customers criticized the product for its steep price tag of between $150 and $230, comparing it unfavorably to Apple’s much cheaper, now-discontinued iPod Sock product.

Apple and Issey Miyake just released the iPhone Pocket, calling it “a beautiful way to wear and carry iPhone.” Inspired by “a piece of cloth,” the product will be available as a short and long model in select Apple Stores this Friday for $150 and $230, respective of the length.