Lifetime Takes on Bama Rush with TikTok Star Brandis Bradley Leading the Way originally appeared on Parade.

Bill Brandis and Bill Alverson are the rush coaches featured in Lifetime's new show 'A Sorority Mom’s Guide to Rush!' ...

What's trending in Chicago? Brandis Bradley joins us with all the updates as the 2025 Bama RushTok season comes to an end. Then, he’s a veteran comic with nearly 30 years of laughs under his belt — ...

Move over college football: there’s another Southern tradition making headlines, stealing screens and racking up millions of ...

A Sorority Mom's Guide to Rush premiered on August 11, 2025. Lifetime show features mother-daughter duos competing to get the latter into their choice of sorority.

Coaches Bill Alverson and Brandis Bradley guided mother-daughter duos through sorority recruitment, highlighting preparation, legacy ties, and emotional investment in securing coveted bids ...

"It's life. It's everything you do," said Alverson, a lawyer who compares rush preparation to preparing a witness for trial.

I have seen girls get cut from houses they want — they end up leaving to go to a different school,” said #RushTok queen Kylan ...

Money-minded mamas are sparing no expense, splashing serious cash on clothes, bags and jewelry, so their girls get a leg-up ...

TikTok influencer with 1.2M followers takes mental health break from Bama Rush content creation, citing struggles with online ...

The new series premieres on Monday, Aug. 11. "Each hour-long episode follows two mother-daughter duos as they navigate the ...

Kylan Darnell became the face of Alabama rush back in 2022. But now, right in the peak of rush, the influencer has revealed ...