Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a Turner Networks) upfront. O'Brien wasn't there, instead appearing via a quick,

Streaming service Max is yet again changing its name, but users will be familiar with the new branding: HBO Max.

Now, I've had an account since its inception in 2020, and regardless of the name or branding, the Warner-owned digital catalog has something for everyone, whether you're into sitcoms, documentaries, horror movies,

In addition to new Warner and HBO films, the streamer has a treasure trove of Golden Age classics, indie flicks and foreign films. Start with these.

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses and admitted that maybe HBO is why people want Max.

Two years after dropping "HBO" from the name, Max is HBO Max once again ... while of course not acknowledging that any mistake was made.

HBO is synonymous with great television -- and now HBO Max, the re-rechristened name of Warner Bros. Discovery's linchpin streaming service, is synonymous with major corporate reversals. There is little doubt about that,