Have you calculated the cost of opportunities missed or seized? Consider the high-stakes the Apple founder faced when he was ...

Today marks 18 years since Apple CEO Steve Jobs unveiled the original iPhone and Apple TV at Macworld Expo 2007. Standing on stage, Jobs introduced the ‌iPhone‌ as a product that combined ...

But even back in 2007, Nokia saw that the exclusive US iPhone distribution relationship Apple reached with Cingular (later acquired by AT&T) was both a strength and a weakness. To compete, the ...

Masa first encountered Steve Jobs in the mid-1980s at the annual Comdex trade fair in Las Vegas. Sometime in the summer of 1998, they had their first serious conversation under a cherry tree at the ...

Since early 2024 it has been quite clear that Apple is trying its hand at new product categories in an attempt to secure ...

What Happened: Steve Jobs began his presentation by building ... he revealed that these weren't three separate devices but one — the iPhone. “Today, Apple is going to reinvent the phone ...

Jobs pooh-poohed the idea but could not resist dropping hints about the iPhone. Jobs ... I’ll give it to you.” Steve’s word was enough for Masa, leading his company Softbank to buy ...

pple CEO Steve Jobs holds the new iPhone 4 after he delivered the opening keynote address at the 2010 Apple World Wide Developers conference June 7, 2010 in San Francisco, California.