‘It’s a sock’: Apple fans perplexed after launch of $230 iPhone Pocket in collaboration with Issey Miyake

This limited-edition collaboration with the Japanese fashion label Issey Miyake is available for an eye-watering $229.95, in blue, brown or black. A shorter version is available in additional color options (including bright orange, yellow, purple, pink, and turquoise) for $149.95, which can be hooked over your arm or tied to a bag.

The iPhone Pocket is a bizarre new accessory that starts at $149 and is inspired by 'a piece of cloth'

Apple has partnered with Issey Miyake - the company who made Steve Jobs' turtlenecks - to produce made a wild new limited-edition knitted holster for your phone — the iPhone Pocket.

Apple is now selling a $150 sling for your iPhone made by the same designer who created Steve Jobs’ iconic black turtleneck

The iPhone Pocket, launching Friday, November 14, features what Apple and ISSEY MIYAKE describe as a “singular 3D-knitted construction” inspired by the concept of “a piece of cloth.” The stretchy, ribbed accessory fully encloses an iPhone while allowing users to glimpse their screen through its open textile when stretched.
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