Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad ...

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Unofficial fan accounts are raising awareness for park funding under threat from the Trump administration.

Great content aligns with platform culture and audience expectations, even when it pushes past traditional brand guidelines.

Experts weigh in on the brand impacts of the latest tariff moves, including how performance marketing might be affected.

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More brands are turning to generative AI to fill increasing needs for online imagery, sponsored social media posts and product ads, but they are running into a persistent problem—the tech doesn’t ...

FCB New York and Ogilvy were named Agency of the Year and Network of the Year, respectively, while creator Jools Lebron also ...

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See Liquid Death’s spot with Tony Hawk’s severed head and Harry’s short film introducing a razor 10 years in the making.

TelevisaUnivision is taking a page from social media for its upfront announcements, showcasing a slate of one-minute shows, ...

NBCU kicked off upfront week, pitching advertisers streaming innovation for the NBA, Comcast's cable spinoff and more.