Said another way, inclusion brought more audiences along. This pattern is evident in the streaming content landscape as well ...

Copyright © 2025 The Nielsen Company (US), LLC. All Rights Reserved.

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...

The new insights are made possible by enhancements to Nielsen Streaming Platform Ratings leveraging the Streaming Meter, ...

In today’s media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With ...

在当今媒体饱和的环境下，要想保持领先地位，就必须采取战略性方法。营销人员需要了解广告的季节性，以便优化他们的计划，最大限度地提高 ROAS。通过尼尔森的广告情报，您将了解广告商 ...

Stop guessing, start connecting: Get actionable insights for reaching Black/African American Audiences. Don’t let your advertising miss the mark with this audience.

Nielsen’s ‘Diverse Audience Report: Attitudes on Ads’ delivers the critical data you need to ensure your advertising resonates. Take immediate action to: Determine High-Impact Channels: Discover the ...

Connect authentically with LGBTQ+ audiences. Don’t guess how to engage with LGBTQ+ consumers effectively and respectfully.

This Nielsen report delivers critical data to move beyond assumptions and take immediate action: Optimize Your Media Mix: Identify the platforms where Asian Americans are most receptive to ads today ...