A decade into its sponsorship of Ultimate Fighting Championship (UFC), energy drink brand Monster Energy has doubled down by ...

Sony Sports Network has secured Pakistan Cricket Board (PCB) broadcast rights across the Indian subcontinent to matches and ...

The Monaco Grand Prix, widely considered the most prestigious race on the Formula 1 calendar, is to have a title sponsor for ...

Shinai Sports’ six-year spell as the exclusive digital rights-holder to Wimbledon in China is over, with Tencent taking over ...

New AI-based shooting range cameras fully incorporated at the Biathlon World Championships, which got underway today, are ...

Gremio and Internacional have both named betting operator Alfa as their main shirt sponsor, taking the number of betting ...

GMR Group has today (Wednesday) assumed full control of Southern Brave, taking the total value of the eight teams in The ...

Password protection is the latest sector to draw interest from Formula 1 sponsors after Red Bull Racing concluded a deal with ...

ScorePlay, the AI-driven digital content management provider, has closed a $13m (€12.5m) Series A funding round which it says ...

Cádiz CF is set to become the latest LaLiga club to raise funds in the United States after announcing plans to list a US ...

Team Marketing is set to lose its historic Uefa club competitions business after Relevent Sports Group entered into an ...

Tencent has secured non-exclusive rights for 2025 to the WTA Tour, deepening the women’s tour’s normalisation of ties with ...