MERIT is a clean, vegan, cruelty-free minimalist makeup brand. We are the antidote to the oversaturated world of beauty. Safe for Body + Skin + Planet.

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Nov 25, 2025 · Looking for an effortless five-minute makeup routine? We tested all 12 of Merit’s makeup products and two brushes to see what stood out.

Apr 17, 2025 · I put six of Merit's most-viral products to the test, including complexion sticks, bronze balms, blushes, and mascara. Here's my honest Merit Beauty review.

Jul 15, 2025 · I tried eight Merit Beauty bestsellers and am sharing my brutally honest thoughts on their minimalist, clean makeup. Keep reading to find out what I liked and didn’t like.

Jun 26, 2025 · The best Merit makeup reviews will help you elevate your beauty routine, thanks to many Allure Best of Beauty winners such as the Flush Balm and The Minimalist. Shop our …

Jan 15, 2025 · In honor of peak shopping season (whether it's for gifting or treating yourself), our editors rounded up some of the best Merit Beauty products that we’ve tested. From the highly …

Sep 20, 2025 · Reese Witherspoon uses Merit Beauty’s The Minimalist Perfecting Complexion Stick for youthful skin, and it’s also an editor-favorite. Shop the pick here now.

Jun 9, 2025 · Why I can't stop talking about Merit's new The Uniform sunscreen, the best new tinted SPF for summer.

4 days ago · The Best Nude Lipsticks That Made a Comeback in 2026—Starting at $3 Be daring and go nude! We found the most natural hues reviewers can’t stop raving about, from …