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3 things I look for in a genuinely sustainable business: 1️⃣ Measure before you market your sustainability! (Aka…don’t greenwash) Track your energy, water, waste, transportation, and greenhouse gas emissions. You can’t meaningfully reduce your environmental impact if you don’t know where it’s coming from. 2️⃣ Make sustainability part of purchasing. Buy ENERGY STAR equipment, EPA Safer Choice cleaners, efficient fixtures, reusable foodware, recycled-content products, and durable supplies. Procure
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