Iconic Commercials on Instagram: "Doritos changed Super Bowl advertising by treating the commercial break like a comedy stage instead of a sales pitch. In the mid to late 2000s, the brand handed creative control to its audience through the Crash the Super Bowl campaign, airing ads made by regular people rather than agencies. That decision alone rewired expectations. These spots felt reckless, loud, and genuinely funny at a time when most brands were still chasing polish. The jokes were simple, t

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