Tugging at the heartstrings is a textbook marketing tact, but when it’s done this well, it doesn’t feel like a tactic at all. In a sea of ads focused on features and destinations, Disney Cruise Line… | Shelley Zalis | 12 comments
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Southeast Asian ads are known for tugging at the heartstrings, and Thai Life’s 2014 commercial was no exception. Titled ‘Unsung Hero’, the three-minute film—crafted by Ogilvy & Mather Bangkok—follows the quiet, selfless acts of a kind-hearted Samaritan. Directed by Thanonchai Sornsriwichai, with Korn Tepintarapiraksa as executive creative director, the emotional spot struck a global chord, racking up over 110 million views on YouTube. Where have you seen this ad before? #Creativeads #Creativeide
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