In 1997, LL Cool J famously appeared in a GAP commercial wearing a FUBU cap, subtly promoting the rising streetwear brand while rapping a verse that cleverly mentioned "For Us, By Us"—FUBU's slogan. GAP, unaware of the hidden endorsement, inadvertently gave FUBU a massive platform by airing the commercial nationwide. This exposure helped propel FUBU into mainstream fashion, catapulting it from a niche urban brand to an iconic symbol of 90s hip-hop culture and success. The moment became a pivotal
0:31
FacebookVintage & Iconic African American Everything
In 1997, LL Cool J famously appeared in a GAP commercial wearing a FUBU cap, subtly promoting the rising streetwear brand while rapping a verse that cleverly mentioned "For Us,
Vintage & Iconic African American Everything. . In 1997, LL Cool J famously appeared in a GAP commercial wearing a FUBU cap, subtly promoting the rising streetwear brand while rapping a verse that cleverly mentioned "For Us, By Us"—FUBU's slogan. GAP, unaware of the hidden endorsement, inadvertently gave FUBU a massive platform by airing the ...
7.3K viewsOct 2, 2024
LL Cool J Songs
LL COOL J - Mama Said Knock You Out (Official Music Video)
4:57
LL COOL J - Mama Said Knock You Out (Official Music Video)
YouTubeLLCoolJVEVO
51.6M viewsJun 17, 2009
LL COOL J Performs Mama Said Knock You Out at iHeartRadio Music Festival 2022
2:23
LL COOL J Performs Mama Said Knock You Out at iHeartRadio Music Festival 2022
YouTubeLL COOL J
123.1K viewsOct 11, 2022
Best LL Cool J Songs: 20 Hip-Hop Essentials
4:01
Best LL Cool J Songs: 20 Hip-Hop Essentials
udiscovermusic.com
Jul 28, 2018
Top videos
LL Cool J once snuck a FUBU promo into a Gap ad — and FUBU sales skyrocketed | NowThis Money
2:11
LL Cool J once snuck a FUBU promo into a Gap ad — and FUBU sales skyrocketed | NowThis Money
FacebookNowThis Money
3M viewsOct 3, 2018
"How many people from the Gap had to get fired for that" FUBU shares the story of when LL COOL J wore FUBU In a 30-Million Dollar Gap Commercial. Watch as Daymond John, Carlton Brown, Dr. Keith C Perrin Jr, J. Alexander Martin of FUBU share the story and much more on this ALL NEW Episode Of #DrinkChamps #MonsterEnergy #monstermusic This ALL NEW Episode of Drink Champs Is OUT NOW on REVOLT's #Youtube | Drink Champs
4:59
"How many people from the Gap had to get fired for that" FUBU shares the story of when LL COOL J wore FUBU In a 30-Million Dollar Gap Commercial. Watch as Daymond John, Carlton Brown, Dr. Keith C Perrin Jr, J. Alexander Martin of FUBU share the story and much more on this ALL NEW Episode Of #DrinkChamps #MonsterEnergy #monstermusic This ALL NEW Episode of Drink Champs Is OUT NOW on REVOLT's #Youtube | Drink Champs
FacebookDrink Champs
391K viewsApr 20, 2024
Backspin Chronicles: FUBU - wasn’t just a brand, it was a movement stitched in Queens basements and worn on every block. LL Cool J turned a Gap ad into a FUBU anthem, and “Fatty Girl” had the streets bouncing in jerseys so big they doubled as studio apartments. For Us, By Us meant confidence louder than the logo, swagger hotter than velour in July. ✊🏾🔥👕 #BackspinChronicles #FUBU #HipHopStyle #90sFashion #Culture | Ron Lawrence
1:00
Backspin Chronicles: FUBU - wasn’t just a brand, it was a movement stitched in Queens basements and worn on every block. LL Cool J turned a Gap ad into a FUBU anthem, and “Fatty Girl” had the streets bouncing in jerseys so big they doubled as studio apartments. For Us, By Us meant confidence louder than the logo, swagger hotter than velour in July. ✊🏾🔥👕 #BackspinChronicles #FUBU #HipHopStyle #90sFashion #Culture | Ron Lawrence
FacebookRon Lawrence
44.3K views7 months ago
LL Cool J Movies
LL Cool J I'm Bad Award Show Performance 1988
4:48
LL Cool J I'm Bad Award Show Performance 1988
YouTubetetertan
381K viewsJan 27, 2010
LL COOL J - Krush Groove -1985
1:11
LL COOL J - Krush Groove -1985
YouTubeINDEPENDENT STREET
149.4K viewsJan 31, 2011
LL Cool J and Jamie Foxx's fight during 'Any Given Sunday'
LL Cool J and Jamie Foxx's fight during 'Any Given Sunday'
faroutmagazine.co.uk
Apr 3, 2023
LL Cool J once snuck a FUBU promo into a Gap ad — and FUBU sales skyrocketed | NowThis Money
2:11
LL Cool J once snuck a FUBU promo into a Gap ad — and FUBU sales skyrocketed | NowThis Money
3M viewsOct 3, 2018
FacebookNowThis Money
"How many people from the Gap had to get fired for that" FUBU shares the story of when LL COOL J wore FUBU In a 30-Million Dollar Gap Commercial. Watch as Daymond John, Carlton Brown, Dr. Keith C Perrin Jr, J. Alexander Martin of FUBU share the story and much more on this ALL NEW Episode Of #DrinkChamps #MonsterEnergy #monstermusic This ALL NEW Episode of Drink Champs Is OUT NOW on REVOLT's #Youtube | Drink Champs
4:59
"How many people from the Gap had to get fired for that" FUBU shares the story of when LL COOL J wore FUBU In a 30-Million Dollar Gap Commercial. Watch as Daymond John, Carlton Brown, Dr. Keith C Perrin Jr, J. Alexander Martin of FUBU share the story and much more on this ALL NEW Episode Of #DrinkChamps #MonsterEnergy #monstermusic This ALL NEW Episode of Drink Champs Is OUT NOW on REVOLT's #Youtube | Drink Champs
391K viewsApr 20, 2024
FacebookDrink Champs
Backspin Chronicles: FUBU - wasn’t just a brand, it was a movement stitched in Queens basements and worn on every block. LL Cool J turned a Gap ad into a FUBU anthem, and “Fatty Girl” had the streets bouncing in jerseys so big they doubled as studio apartments. For Us, By Us meant confidence louder than the logo, swagger hotter than velour in July. ✊🏾🔥👕 #BackspinChronicles #FUBU #HipHopStyle #90sFashion #Culture | Ron Lawrence
1:00
Backspin Chronicles: FUBU - wasn’t just a brand, it was a movement stitched in Queens basements and worn on every block. LL Cool J turned a Gap ad into a FUBU anthem, and “Fatty Girl” had the streets bouncing in jerseys so big they doubled as studio apartments. For Us, By Us meant confidence louder than the logo, swagger hotter than velour in July. ✊🏾🔥👕 #BackspinChronicles #FUBU #HipHopStyle #90sFashion #Culture | Ron Lawrence
44.3K views7 months ago
FacebookRon Lawrence
LL COOL J's Famous 1997 GAP Commercial Increased Company's Target Audience By 300 Percent - AfroTech
LL COOL J's Famous 1997 GAP Commercial Increased Company's Target Audience By 300 Percent - AfroTech
Feb 23, 2023
afrotech.com
When LL Cool J snuck FUBU into Gap commercial 😭🔥
0:27
When LL Cool J snuck FUBU into Gap commercial 😭🔥
655 views1 week ago
YouTubeWave James
LL Cool J Tricked Gap into Promoting FUBU! 🧢🤯
1:57
LL Cool J Tricked Gap into Promoting FUBU! 🧢🤯
14.3K views4 months ago
YouTubeRap-Up
FUBU & The Story Behind LL COOL J’s Gap Commercial
9:16
FUBU & The Story Behind LL COOL J’s Gap Commercial
5.1K viewsJun 13, 2023
YouTubeHouse Of Icons
4:11
Daymond John on LL COOL J taking FUBU to the next level in a GAP commercial: “LL didn’t feel good about how GAP approached him. He says “For Us By Us” on the low in the commercial. They spent $30M basically airing a FUBU commercial for 5 weeks.” | Club Shay Shay
146.3K viewsApr 14, 2022
FacebookClub Shay Shay
4:54
LL Cool J speaks on FUBU Ownership | DJ ENVY
25.2K viewsSep 9, 2024
FacebookDJ ENVY
1:51
"I had ownership in Def Jam, in FUBU...I own my catalog"- LL COOL J 😳💰 | Angela Yee
26.1K viewsSep 9, 2023
FacebookAngela Yee
Fubu: The Brand of LL Cool J and Nas Is Courting Generation Z
Feb 22, 2021
wsj.com
1:53
LL Cool J SECRETLY Promoted Fubu During His Famous GAP Commercial #SHORTS
1.3K views1 week ago
YouTubeWBPTV
1:15
Shannon Sharpe & Steve Stoute Tell Story About LL Cool J Supporting FUBU During His Gap Commercial, What Yall Think? #miccheckmedia #shannonsharpe #stevestoute #llcoolj #fubu #fashion #hiphop #history #humor #podcastclips #clips
Mar 8, 2024
TikTokmiccheckmedia
2:56
LL COOL J is the GOAT 🐐 in the rap game, but in business, he’s top tier! We learn that #LLCOOLJ also has ownership in #FUBU and explains why he didn't tell the world. Check out the full interview and his 14th album 💿 “The Force” out today!🔊 #iHeartRadio | Breakfast Club
695.2K viewsSep 6, 2024
FacebookBreakfast Club
1:16
A Gap ad. A FUBU hat. One line that fooled everybody.Where were YOU when FUBU ran the streets?
1.8K views8 months ago
YouTubeDeadstock Files
0:38
Happy birthday to the GOAT, LL Cool J! Here's a close look at his best lip-licking moments 😍 | BET
151.6K viewsJan 14, 2018
FacebookBET
0:16
THE FUBU SONG | LUCAS BROS MOVING CO.
126K viewsJan 21, 2014
YouTubeAnimation Domination High Def
1:30
He can't live without his radio, and we can live without him. Happy birthday, LL Cool J! | Lip Sync Battle
2M viewsJan 15, 2020
FacebookLip Sync Battle
14:37
FUBU in 2023 - The REAL Truth What Happened | Comeback of Streetwear Brands | For You by Us Fashion
22K viewsMar 27, 2021
YouTubeCompany Insight
4:18
LL Cool J took FUBU to the next level in a GAP commercial | Ep. 48 | CLUB SHAY SHAY
59K viewsApr 14, 2022
YouTubeClub Shay Shay
0:56
LL Cool J on how he started the one leg up fashion trend and making FUBU $400 million. Follow Us: @changethegame_tv #llcoolj #fubu #daymondjohn #gap #fashion | Zandir Santos
37 viewsSep 7, 2024
FacebookZandir Santos
10:14
Daymond John Shares How FUBU Got Started + "The Power Of Broke",
37.5K viewsFeb 25, 2016
YouTubeWBLS
2:33
The Waiter Who Turned Street Hustle Into FUBU
1.2K views1 week ago
YouTubeThe Smart Wallet
0:15
FUBU The Collection Commercial - 90s/2000s
2.2K viewsSep 18, 2020
YouTubeLetsTakeItBack
0:16
FUBU - TV Spot Commercial (90s)
11.5K viewsNov 2, 2011
YouTubeLetsTakeItBack
1:48
LL Cool J & FUBU: A Partnership That Redefined Fashion
93 viewsFeb 21, 2024
YouTubeMore Than A Title
2:14
Fubu LL Cool J Gap Story
127 views3 months ago
YouTubeZac Dingee
0:32
FUBU: The Grandfather of Streetwear Fashion
14.6K viewsMar 19, 2025
TikTokpreserveorigins
0:18
LL Cool J made FUBU a success 👍
6K views3 months ago
YouTubeLL Cool J Archive
See more