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Men, send face pics instead. There are two very interesting series of events at the intersection of which lies the inception of this commercial. One: MANSCAPED, a distributor of men’s grooming and personal hygiene tools, expanded their range of products beyond the intimate essentials—to beard trimmers and the like along the lines of facial care. How do you sell that convincingly after years of focusing on a rather strikingly polar facet of grooming? So, two: The brand commissioned a study with t
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𝔖𝔲𝔠𝔠𝔢𝔰𝔰 on Instagram: "- The image captures a male model receiving makeup application, reflecting a 40% surge in male cosmetic use since 2018, as per a 2023 Journal of Cosmetic Dermatology study, challenging the outdated notion that makeup is exclusively female. - This trend aligns with India’s evolving gender norms, where a 2022 Nielsen report notes a 25% increase in male skincare and makeup sales, driven by urban youth embracing grooming as self-expression. - The professional setting su
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